Walltrendz Collaboration Brief

Objective:

Build brand awareness and introduce Walltrendz to new audiences. Highlight initial product features and inspire interest. This full tutorial video will demonstrate various styles and angles in wallpaper with voiceover catering to our diverse customer base.

Deliverables:

• One full tutorial video, 1-2 minutes long. Create a detailed tutorial video demonstrating the installation or styling of Walltrendz wallpaper.

Compensation:

• $1,000 Product Trade + 12% Affiliate Sales + 45% Discount Coupon

Usage Rights:

• Brand usage of video.
• Allowed Platforms: Website and Social Media

Additional Notes:

• Influencers retain 45% of the content rights.

Content Creation and Submission:

The creator agrees to create and submit raw images and/or videos ("Content") related to their project in collaboration with the Company.

The creator must upload the Content to the Company's brand folder using the following link:
If the project brief calls for a social media post, the creator is still required to upload the raw assets to the brand folder using the link provided.

Content Guidelines:

Setting: A bright, clean space that allows the wallpaper’s patterns and colors to stand out.

Tone: Excited and visually engaging to capture initial interest.

Creative Elements: Unbox the product, show a close-up of textures, and do a quick wall application or sample test to illustrate ease of use.

Do's:

• Showcase both the packaging and the product up-close.
• Keep the tone enthusiastic, emphasizing unique patterns and textures.
• Encourage viewers to follow Walltrendz and stay tuned for more DIY inspiration.
• Ensure the steps are easy to follow and visually clear.
• Use engaging and dynamic shots to maintain viewer interest.
• Include before-and-after shots to showcase the effectiveness and beauty of the wallpaper.
• Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.

Don'ts:

• Avoid overly technical language; keep explanations simple.
• Don’t include any product criticism—this stage is purely for brand introduction and positive first impressions.

Influencer Agreement Terms:

1. Engagement - The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content.
   The nature of the brand content to be promoted and the specific details and requirements of the promotion.
2. Items to avoid in Designer's Posts - The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.
3. Approval and Content Origination - The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.
4. Material Disclosures and Compliance with FTC Guidelines - When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services. Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Instagram), where the disclosure can be made via Hashtags, e.g.#sponsored. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.
   Thanks You!